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Goodwill Detroit

Crafting daily messaging to showcase the impact that Goodwill Industries of Detroit bring to the city as well as driving retail sales in fresh ways for the brand. Shown in digital campaigns, weekly emails, and in-store signage. 

Donation Campaign Spring 2022

The impact of a donation is more than people realize. When someone  donates clothes, shoes and other household items you are benefiting all of Goodwill’s development and skill building programs. 92 cents of every dollar spent at Goodwill retail locations goes to Goodwill’s life changing services. 

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Weekly Retail Emails 

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Styrofoam Donation Campaign  
Spring 2024

A campaign to launch one of Goodwill of Greater Detroit's new recyling program. I wrote and designed this campaign. 

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Agency: Rebuild Group

Creative Director: Mark Canavan

Copywriter: Amanda Sullivent

Art Director: Layne Perry & Amanda Sullivent

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